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[PDF] International diversification and performance in agri-food firms R Serrano, M Fernández-Olmos… – Documento de Trabajo, 2015 – researchgate.net … The international expansion of firms involves entering unknown markets and incurring an increase in transaction costs. Firms face costs to seek information, research markets (Hofstede, … Save Cite Cited by 14 Related articles All 7 versions