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Issues advertising as crisis communication: Northwest Airlines’ use of image restoration strategies during the 1998 pilot’s strike K Cowden, TL Sellnow – … of Business Communication (1973), 2002 – journals.sagepub.com This study explores the use of issues advertising as a form of organizational crisis communication. Specifically, the study analyzes Northwest Airline’s (NWA) use of image restoration … Save Cite Cited by 146 Related articles All 4 versions