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English or a local language in advertising? The appreciation of easy and difficult English slogans in the Netherlands J Hornikx, F Van Meurs… – … Business Communication …, 2010 – journals.sagepub.com … in business communication in the Netherlands and other European EFL countries. Anja de Boer was involved in research on the effectiveness of English in business communication in … Save Cite Cited by 193 Related articles All 10 versions