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Digital business strategy: toward a next generation of insights A Bharadwaj, OA El Sawy, PA Pavlou, N Venkatraman – MIS quarterly, 2013 – JSTOR … strategy but treated as business strategy itself for the digital era. Over time, … , communication, and connectivity functionality, we envision that digital business strategy will be the business … Save Cite Cited by 2835 Related articles All 15 versions