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Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India S Chatterjee, AK Kar – International Journal of Information Management, 2020 – Elsevier … Increasingly firms are looking to use social media to connect with different stakeholders as … (SMEs) of India to adopt Social Media Marketing (SMM) mechanisms for improving their … Save Cite Cited by 145 Related articles All 4 versions