Theoretical models of social media, marketing implications, and future research directions B Pan, JC Crotts – Social media in travel, Tourism and hospitality …, 2012 – books.google.com … frameworks in marketing and social media proposed … social media, why people contribute, how they form relationships, and how one can find opinion leaders and valuable social media … Save Cite Cited by 148 Related articles All 8 versions
Theoretical models of social media, marketing implications, and future research directions
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