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[HTML] Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda F Li, J Larimo, LC Leonidou – Journal of the Academy of Marketing Science, 2021 – Springer … this taxonomy to provide social media marketing practitioners with fruitful insights on why to select and how to use a particular SMMS in order to achieve superior marketing results. … Save Cite Cited by 131 Related articles All 13 versions