Embracing the social in social media: An analysis of the social media marketing strategies of the Los Angeles Kings CG Armstrong, EB Delia… – Communication & …, 2016 – journals.sagepub.com … This article addresses the rise of social media in professional sport and … social media environment. We examine one particularly interesting case: The innovative social media marketing … Save Cite Cited by 86 Related articles
Embracing the social in social media: An analysis of the social media marketing strategies of the Los Angeles Kings
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