Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement C Ashley, T Tuten – Psychology & Marketing, 2015 – Wiley Online Library … creative aspects of developing social media marketing communication messages and on … social media performance measures. Different levels of consumer engagement in social media … Save Cite Cited by 1438 Related articles All 7 versions
Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement
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